Tianfeng Securities released a research report that, from the perspective of Tesla‘s overseas pricing strategy, the price difference between Model Y and Model 3 is only 6-9%. Therefore, after Model Y is mass-produced in China, it is expected that Tesla will continue to implement the price reduction strategy. The entry price is expected to drop to 275,000 yuan.
Tianfeng Securities also predicts that after mass production of China-made Model Y, monthly sales are expected to reach 30,000 units, and annual sales are expected to reach 360,000 units. It is estimated that Tesla’s overall sales will reach 880,000 units in 2021, an increase of 76% year-on-year. And sales in 2022 will reach 1.28 million units, an increase of 45% year-on-year.
On October 1, Tesla’s official website in China showed that the Chinese-made Model 3 standard battery life upgraded version will be priced at 249,900 yuan after subsidies. The Chinese-made Model 3 long-range rear-wheel-drive version will be priced at 309,000 yuan after subsidies. The price of the two models was reduced by 21,650 yuan and 34,150 yuan respectively.
Since the starting price of the Tesla Model 3 was first announced in May last year at RMB 328,000, the price has been reduced by nearly RMB 80,000 over the past year and a half.
According to the data released by research institutions, Model Y has become Tesla’s second-highest delivered model this year, second only to Model 3, and the delivery volume in the first eight months of this year is higher than that of Model S and Model X.