Mark Zuckerberg, the CEO of Instagram, has declared through an Instagram update that a new subscription service called Meta Verified is being introduced. This service will enable users to obtain a blue badge and extra protection against accounts attempting to impersonate them by verifying their accounts using a government-issued ID. Additionally, Meta Verified will provide access to customer support.
Additionally, he stated that the purpose of this new feature is to enhance the authenticity and security of their services.
Meta is currently conducting tests for paid verification on Instagram and Facebook, with a cost of $11.99 per month on the web and $14.99 per month on mobile.
In addition, the new feature will be released in Australia and New Zealand this week and will expand to other countries in the near future. The pricing for the feature in Australia will be AUD 19.99 on the web and AUD 24.99 on mobile. While, its price will be NZD 23.99 on the web, and NZD 29.99 on mobile in New Zealand. It’s worth noting that the higher price on iOS and Android is likely due to the commission that Apple and Google charge for in-app purchases.
To become Meta Verified
You need to fulfill certain criteria such as meeting the minimum activity requirements, being at least 18 years of age or older, and having an official ID that matches the name and photo on your Facebook or Instagram account.
Once you sign up, you’ll get exclusive stickers for Stories and Reels, and 100 free stars per month, which is a digital currency used to tip creators on Facebook. However, businesses are not currently eligible for the Meta Verified badge, and you won’t be able to modify your profile name, username, birthday, or profile photo unless you complete the verification process.
This was first noticed by TechCrunch
Earlier this month, reports began circulating about a potential new service on Instagram: paid verification. This was first noticed by TechCrunch, who found references to it in Instagram’s source code. Social media consultant Matt Navarra then shared what appears to be a support page for paid verification on the Australian or New Zealand-based version of Instagram.
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The new service has some similarities to Twitter Blue, which was rebooted by Musk a few months ago. However, Meta (formerly known as Facebook) seems to be taking account authenticity more seriously by requiring users to submit government IDs, similar to the old Twitter verification process, and offering additional protections against fake accounts. It remains to be seen whether the new service will lead to a flood of fake verified accounts as we saw on Twitter last year.