Tianfeng Securities released a research report pointing out that, based on Tesla’s overseas pricing strategy, the price difference between the Model Y and Model 3 is only 6%-9%. Therefore, after the Model Y begins mass production in China, Tesla is expected to continue its price-reduction strategy, with the entry-level price likely dropping to 275,000 yuan.
Tianfeng Securities also predicts that monthly China-made Model Y sales could reach 30,000 units, with annual sales expected to reach 360,000 units. Tesla’s total sales in 2021 are expected to reach 880,000 units, a year-on-year increase of 76%. Sales in 2022 are expected to reach 1.28 million units, a year-on-year increase of 45%.
On October 1, Tesla China’s official website showed that the China-made Model 3 Standard Range Plus is priced at 249,900 yuan after subsidies. The China-made Model 3 Long Range Rear-Wheel Drive is priced at 309,000 yuan after subsidies. The prices of the two models were reduced by 21,650 yuan and 34,150 yuan, respectively.
Since the Tesla Model 3 was first launched at CNY 328,000 in May last year, its price has been reduced by nearly CNY 80,000 over the past year and a half.
According to data released by research institutions, the Model Y has become Tesla’s second best-selling model this year, second only to the Model 3, with its deliveries in the first eight months already surpassing those of the Model S and Model X.
